I am 2 years to Ryan Holiday's publication"Trust Me, I am working". Never much of a PR person, I learned immediately out of his nonfictional accounts of becoming a"media manipulator" that marketing can be everything after you've built a fantastic product. Since I have to return the book by 12/20 into the San Diego Public Library, I figured this is a great time to write down my notes as a blog article.
Quotes from"Trust Me, I am Lying"
"We play by their rules long enough and it becomes our game" --
Orson Scott Card
"Social networking isn't a set of tools to allow humans to communicate with people. It's a set of embedding mechanisms to permit technologies to use humans to communicate with each other, in an orgy of self-organizing... The Matrix had it wrong. You are not the batter power in a worldwide, human-enslaving AI, you are slightly more valuable. You Are a Part of the switching circuitry"
-Venkatesh Rao (Entrepreneur in residence at Xerox)
"it is a prime example of the feminist blogosphere's tendency to tap into the market force of what I have come to think of as"outrage world" -- the regularly occurring firestorms stirred up on mainstream, for-profit, woman-targeted websites like Jezebel and also, to a lesser level, Slate's own XX Factor and Salon's Broadsheet. They are ignited by authors who are compelling readers to feel what the authors assert is righteously indignant rage but which is actually just petty jealousy, cleverly promoted as feminism. These firestorms are great for page-view-pimping bloggy business."
-Emily Gould from Slate.com
"Companies should anticipate a full scale, organized attack from critics. One that will simultaneously overrun blog remarks, Facebook fan pages, along with an onslaught of sites, resulting in mainstream media appeal. Begin by developing a social networking disasters plan and growing inner fire drills to expect what would happen."
-Jeremiah Owyang
"Our selves are the home in which we live; they're our news, our personalities, our adventure, our forms of art, our very experience."
Practice Advice from the Novel
Control your Wikipedia page (use any press mention from blogs or traditional media)
Examine the top stories and you'll notice a pattern: the best stories all polarize poeple. If you create it endanger people's 3 Bs -- behavior, belief, or possessions -- you get a huge virus-like dispersion
Write stuff bloggers can post immediately without co napisać do dziewczyny po spotkaniu any work. Feed them their own lies"assist them trick their subscribers"
Silence on blogs is the worst.
Faking leaks with email editor (from different sources) can work if You've Got the right connections
Media historian W.J. Cfambell once identified the distinguishing markers of yellow journalism as follows:
Prominent headlines that screamed excitement concerning utlimately unimportant news
Luxury use of pictures (often of little significance )
Imposters, frauds, and faked interviews
Color comics and a big, thick Sunday nutritional supplement
Ostentatious support of the underdog causes
Utilization of anonymous sources
Prominent policy of high society and occasions
Concepts in the book
Ongoing Narrative /Iterative Reporting -damage is already done, there is no anything. Iterative reporting is bullshit, people treat information headlines as"cultural fact", the damage is already done, even it's a baseless accusation.
Faking escapes with email editor (from different sources)
The Psychology of Error -- Errors and errors get rewarded, causes outrage = pageviews = cash
By way of instance, each picture is a different load screen = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are concentrated liberally on pageviews, but in the long term, user trust will be important. Meanwhile, reckless bloggers are making millions from sensationalizing untrue stories.
Snark -- deadly weapon (humour in its own dark form. Another online example: Hot Chicks using Douchebags
All that occurs -> All that is known by media --> All that's newsworthy ->All that is published as information -> All that spreads. This really is the systematic restricting of the information seen by the General Public
My Action List / Lessons from the Novel
Headlines matter
Websites hold a Good Deal of power
The ideal contacts at the ideal sites in a certain sector hold lots of influence. Example: Apple announcements
Building a brand new website with high viral grip (however with the ideal user metrics in mind) may take off quickly. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from other people, organized in a digestible manner that users can quickly disperse. Millions of dollars are made this way while sources are not credited. There has to be a means to do both.
There is a need for a reputable news source, or a business specific source that does not pander to"mass hysteria". Example: refinery29.com